The circuit of AM transmitter is designed to transmit (amplitude modulated) DSB (double side band) signals. A modulated AM signal consists of a carrier and two symetrically spaced side bands. The two side bands have the same amplitude and carry the same information. In fact, the carrier itself coveys or carries no information. In a 100% modulated AM signal 2/3 rd of the power is wasted in the carrier and only 1/6th of the power is contained in each side band.